Restaurant Website with Online Ordering

The Commission Problem Aggregators Don't Talk About

Every order through a delivery aggregator comes with a commission cut, typically somewhere between 18% and 30% depending on the platform and category. On a restaurant already running thin margins, that's a significant chunk of revenue leaving before the food even reaches the guest.

What a Restaurant Website Actually Solves

A restaurant's own website with online ordering lets guests order directly — no commission, no middleman controlling the relationship. The restaurant keeps the full order value and, just as importantly, the customer's contact details for direct remarketing later.

It's Not About Replacing Aggregators

Aggregators bring discovery — new customers who wouldn't have found the restaurant otherwise. A direct website isn't meant to replace that; it's meant to capture the commission-free demand that already exists: repeat customers, guests who found the restaurant on Instagram, or anyone who scans a QR code on the table and wants to reorder later.

What Makes a Restaurant Ordering Website Actually Work

• •Same menu data as the POS — no separate menu to maintain and risk going out of sync
• •Direct-to-kitchen order flow — an online order should generate a KOT exactly like an in-house order
• •Simple, fast checkout — friction at checkout is the easiest way to lose an order that was already won
• •Mobile-first design — most direct traffic will come from a phone, often from a shared WhatsApp link

Driving Traffic to a Restaurant's Own Website

A website alone doesn't generate orders — it needs to be linked everywhere a guest already interacts with the restaurant: the Google Business Profile, Instagram bio, WhatsApp Business catalog, and printed on receipts and table QR codes as a "order again" link.

Launch Checklist for Your Ordering Website

• •1. Menu with photos and clear prices, including taxes and any charges.
• •2. Simple checkout — Few steps, mobile-friendly, guest checkout allowed.
• •3. Online payment plus cash on delivery if you offer it.
• •4. Delivery area and timings clearly shown.
• •5. Order confirmation and tracking for the guest.
• •6. Orders flowing into your POS and kitchen, not a separate tablet.
• •7. Your website link on Google Business Profile, Instagram and WhatsApp.

Getting Guests to Order Directly

• •Print your website on bills and packaging — "Order direct next time".
• •Offer a small reason — A first-order discount or a free dessert for direct orders.
• •Use WhatsApp to share the link with regular guests.
• •Keep prices fair — If your direct prices match aggregator prices, guests have less reason to switch.

An Example

A restaurant pays around 25% commission on aggregator orders. On a ₹600 order, that is roughly ₹150. If 10 regular guests a day move to direct ordering, the restaurant keeps about ₹1,500 more per day — over ₹40,000 a month — even after spending some of it on a direct-order discount.

Common Website Mistakes

• •Slow pages on mobile phones, where most guests order.
• •Menus that don't match the restaurant — Wrong prices or old items.
• •Hidden charges that appear only at the last step.
• •No order updates after payment.
• •Website orders on a separate device that the kitchen forgets to check.

Key Takeaways

• •A direct ordering website keeps the commission that aggregators would take.
• •Use aggregators for new guests and your website for regulars.
• •Make checkout simple and send website orders straight to your POS and kitchen.
• •Promote your website on bills, packaging, WhatsApp and Google.

Connecting It to the Rest of the Operation

The real value shows up when the website isn't a separate system bolted onto the restaurant, but connected directly to the POS — so an online order updates inventory, fires a KOT, and shows up in the same reporting dashboard as every in-house sale.

RasoeeCloud includes website ordering integration that pulls from the same menu and inventory data already powering the POS, with orders flowing straight to the kitchen without manual re-entry.

Related reading: Delivery App Optimization for Restaurants and Restaurant Order Tracking System for Customers.

Book a free demo at rasoeecloud.com to see how a commission-free ordering website connects to your existing setup.